The Mexican beer brand Victoria wanted to celebrate the Day of the Dead by sending out a powerful message: Mexicans are unstoppable, even in the afterlife. Inspired by Aztec mythology and present-day talent, the epic spot takes you on a journey into Mictlán: the Aztec underworld. For Mediamonks we designed and produced all the Aztec characters. This beautifully choreographed film starring the Mexican dancer Isaac Hernández and featuring an original score by La Banda Bastön and Geo Meneses.
We designed the special make-up on the faces and bodies of all the dancers, hair work and the epic final of the film; the golden rebirth of Isaac. Both for the stills taken in Amsterdam and the film shoot in beautiful Iceland.